Case Study
Building a Rock-Solid Online Presence for Melton Stone
Melton Stone approached Diony to build a stronger digital presence and reach new audiences online. The goal was to boost sales and maintain strong performance with both B2C and B2B customers.
Services
- Paid Search
- Paid Social
- SEO
Melton Stone
Melton Stone is a trusted UK supplier of high-quality indoor and outdoor pavers, serving both homeowners and professional landscapers nationwide.
a 359% increase in ROAS
The Brief
turning search into customers
Melton Stone wanted a refreshed approach to digital marketing that could increase brand awareness and deliver stronger returns. They asked for a clear plan to engage both trade and retail customers whilst improving online performance.
Our Solution
Laying the Foundations for Growth
We created an omnichannel marketing strategy built around SEO, PPC, and social media. Alongside this, we refreshed their branding and improved their online store to make it easier for customers to buy. The results were outstanding.
- 2515% Increase in traffic since onboarding
- 359% Increase in ROAS
- 10% reduction in bounce rate
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