Our expansion from Hull into a new Leeds office marks a significant change for Diony. It gives us a fresh space and new perspectives to support our growing team. This move also reflects our ambition to continue working on meaningful projects with well-known brands.

These changes did not happen behind closed doors. Earlier last year, branding expert Sarah joined us in Hull to spend time with the team. We shared ideas and explored what Diony should become next. Everyone had their say, and every voice helped shape the direction ahead.

Later in mid 2025, the whole team came together in our Leeds office. Sarah walked us through her thinking and presented a new direction for Diony.

At the heart of this sits our new brand promise. Brighter, Bolder, Braver.

Brighter is our ambition – the step-change and the mindset that drives us. It’s how we think at Diony: strategic and forward-looking. We’re focused on growth for our clients and for ourselves, as we take on larger, more ambitious projects that lead to long-term, retained partnerships.

Bolder is our attitude – the edge and the confidence to challenge for change. It’s how we approach every project: knowing our value and worth, always bringing ideas to the table, and adding real value. We work with our clients as partners, not just providers, pushing them to think differently and aim higher.

Braver is our craft – the standard we set and our commitment to raising the bar. It’s in the work we deliver: top-quality and built for results. It’s how we operate: always improving, never settling. It’s in the impact we have on our clients, our people, and the industry.

This rebrand refreshes who we are, what we do, and why it matters.

Over the coming months, you will see a number of social and PR pieces sharing more details. For now, a lot is happening behind the scenes, with more updates coming soon.

Keep your eye out and watch this space! This is just the beginning of a brighter, bolder, braver future for Diony.