Case Study
Building a Local Favourite Into a Digital Standout
When Beverley Racecourse looked to grow its reputation within and beyond the racetrack, Diony stepped in to help shape a new identity and build a strong online presence for both sides of the business.
Services
- Creative
- Paid Social
- SEO
- Websites
Beverley Racecourse
Beverley Racecourse is a well-loved venue for racing, weddings, and private events in East Yorkshire.
a 152% increase in organic traffic
The Brief
building momentum on tickets and enquiries
Beverley Racecourse wanted to separate its event offering from its racing identity, giving each the right space to grow. They needed two new websites and a brand strategy that reflected their personality whilst reaching local audiences searching for venues and race days across Yorkshire.
Our Solution
Bringing the Venue Online with Style
We built two websites with clear user journeys and strong visuals, supported by local SEO and conversion optimisation. Each site was designed to highlight the venue’s flexibility and charm, helping users quickly find what they need. Early results show an increase in visibility and more people getting in touch.
- 152% Increase in organic traffic
- 294% Increase in ticket revenue from paid social
- 187% Increase in online event enquiries
testimonial
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